These are the memories that will last a lifetime…
We can't wait to meet you
Our Stunning Boutique sits along the banks of the River Great Ouse in the picturesque market town of St Ives. Luxurious surroundings house an astonishing selection of wedding dresses from some of the worlds most renowned and multi award winning designers.
Our passion for weddings means our service is second to none as we truly love what we do. We are there to hold your hand, right from the very beginning, to guide you through your wedding dress journey whilst sharing our knowledge and experience with you. Once you have found your dream dress, we will help you to style your wedding look to create the best version of you. Our skilled seamstress team will then work their magic to ensure your dress is the perfect fit before we prepare your beautiful gown for the big day. From start to finish you become one of the family and we are honoured to share this journey with you.
“Having no idea what I wanted or what would suit me I turned up at Shades of White feeling nervous, apprehensive & completely out of my comfort zone. Helen was fantastic, didn't judge me, didn't give up on me & I have to say, she knows her stuff!
I don't wear dresses so thought I'd never find one but she picked a corker & I can't believe I found one so quickly. Thank you, you made it a really good experience for me & I can't wait to put it back on!”
"Today had found THE dress at Shades of White and the experience was incredible. I was nervous about looking for my wedding dress, but I really didn’t need to worry. Emily was fantastic and had great advice and put me completely at ease. She picked out some gorgeous dresses for me to try on and listened to what I liked and didn’t like and found ones to suit me. I cannot recommend Shades of White and Emily enough. Thank you for a great experience."
"My appointment with Helen at Shades of White was lovely, and she really helped me be able to say yes to my dress! I was very indecisive and Helen was very patient and helped me try on many styles of dresses, and encouraged me to follow my heart on choosing my dress.
I cannot be more excited to try my dress again, and be able to wear it down the aisle."
