We had a brilliant time at Shades of White, they have a beautiful selection of dresses including a large off the peg section. The boutique is so spacious with amazing views of the river and tons of natural light. Jo was very helpful with picking out dresses, she actually suggested the dress I ending up saying yes to! She gave lots of good accessory suggestions. Jo was transparent about the alterations that would be needed and their prices. Thank you for a great experience!

I was very nervous going shopping for my wedding dress as I am quite fussy and not comfortable being the centre of attention. Shades of White immediately made me feel at ease :) and were extremely welcoming me and my family.

They have an incredible range of wedding dresses and allowed me to try on as many as I wanted/needed. The visit was personalised to me, we were the only people in the store which was lovely.

I didn’t expect to find a dress on my first trip but Shades of White made it very easy!

I purchased a dress from their off the rack section and gave me the option to store the dress with them until it was time for adjustments.

I thoroughly enjoyed my trip to Shades of White and would highly recommend them to anyone.

Thank you so much and I can’t wait to come on for my fittings!

I had an excellent experience at Shades of white, I went on my second dress shopping experience and wow what a lovely afternoon! Emily was everything I needed and more to feel comfortable and relaxed having felt nervous and uncomfortable at the previous shop! Emily was patient in letting me try on styles that I knew I wouldn’t like but wanted to rule and she also knew what I needed more than I knew myself which resulted me in saying YES to the dress! Amazing experience and I can’t wait to come collect my dress!

I was a very anxious bride and Shades of White was the only store I ended up looking in and buying my dress from. My dress is absolutely gorgeous! They have a lovely selection. I felt comfortable and reassured by Emily throughout the process and my bridal party really enjoyed the experience too! The shop is beautiful and spacious and the service felt really tailored to you. After having a little wobble in the dressing room, I was comforted by Emily, she made me feel at ease and get out of my head! The next dress I tried was the ONE. She helped put everything together to complete the look. Jo has been very helpful when I have had questions over the size ordered and possible alterations and I felt heard. I highly recommend.

Shades of White was the first place I went to try wedding dresses on and I was quite nervous. Jo was so reassuring from the start and let me try on as many dresses as I wanted. I thought I had found the one but there was something not quite right about it. Jo had got a feel for what I wanted and pulled a dress for me that I would never have chosen but I put it on and it was the one! The whole experience was so special and Jo was so friendly and clearly knows her stuff. A wonderful place to find 'the one' for your special day :)

I visited a few stores in the search for my wedding dress, both in London and Cambridgeshire, and Shades of White was by far the best experience I had. Jo was very patient and kind and it was no trouble at all to try on many of the dresses available in store, even when it was the same dress multiple times! After having a not so great experience at a London store I was nervous for my visit, but quickly felt welcomed and comfortable in the environment of the store and in the experienced hands of Jo. I highly recommend visiting Shades of White in the search for your wedding dress, you will not be disappointed!

I bought my wedding dress from here and everyone was so kind and amazing. This was the first bridal shop I went to and I ended up buying my dress on the first visit ! The store is in a perfect location, just by the river with a patio terrace on the side. It wasn’t hectic and this was the least stressful part of my bridal journey. Would recommend to other brides !

Really enjoyed my shopping experience at Shades of White. Jo was super helpful and made feel very comfortable and confident when trying on dresses. Would definitely recommend coming here to find your dream wedding dress

I had the most wonderful experience buying my dress from Shades of White. Everyone there is so helpful, knowledgeable and friendly. I had some ideas of what I wanted but really wasn't sure and was a bit nervous, but as soon as I walked through the door that all went away. I chose and tried on a few dresses, all absolutely beautiful but not quite right - then Helen found me 'the one'! She'd listened to everything I loved about the previous dresses and thought about what shape/style would look best on me because it was amazing!! Throughout my alteration appointments Jo was so lovely and full of great advice. The alterations we're perfect, my dress fitted beautifully and I felt amazing in it! Just the best experience, thank you so much!!